Analyzes donor behavior signals such as giving frequency, event attendance, volunteer activity, and communication engagement alongside publicly available wealth indicators to identify which donors have both the capacity and the affinity to make a significantly larger gift. Major gifts often represent the largest portion of a nonprofit's fundraising revenue, but identifying who is ready for a major gift conversation is difficult without data.
This solution ranks your entire database by major gift potential so gift officers spend their limited time cultivating the people most likely to respond. The result is a more productive major gift program with better stewardship of officer time.
From trigger to result, here is the flow at a glance.
Donor Data In
Behavior signals and wealth indicators are gathered
AI Scores Potential
It weighs giving capacity against mission affinity
Database Ranked
System orders donors by major gift readiness
Officers Focus
Gift officers cultivate the highest potential donors
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