Monitors your donor database for supporters whose giving has dropped off or whose last gift was more than a defined period ago, then automatically triggers a targeted win-back sequence that acknowledges the gap and makes a compelling case for reconnecting. Lapsed donors are among the most cost-effective prospects a nonprofit can cultivate because they already have an emotional connection to the mission and have proven they are willing to give.
Reaching them at scale without automated tools requires significant staff time that most organizations do not have. This solution systematically pursues lapsed donors so none of them are accidentally abandoned.
From trigger to result, here is the flow at a glance.
Database Monitored
System watches for giving that has dropped off
AI Spots Lapse
It flags donors past their giving window
Win-Back Triggered
System sends a targeted reconnection sequence
Donors Reactivated
Lapsed supporters return instead of being abandoned
Want this built for your business?
Book a free 30-minute AI audit. We will scope exactly how to implement this in your workflow.