Helps shoppers choose the right size for apparel, footwear, and other sized products through a conversational tool that asks about their measurements, fit preferences, and how similar products have fit them in the past, then recommends a size with a confidence rating. Uncertainty about sizing is one of the primary reasons shoppers abandon product pages in fashion ecommerce, and it is also the primary driver of returns.
A fit advisor that reduces sizing hesitation at the point of purchase increases conversion rates and simultaneously reduces the return rate, both of which have a compounding positive effect on profitability. Shoppers who use the advisor also report higher satisfaction with their purchase because they received the outcome they expected.
From trigger to result, here is the flow at a glance.
Shopper Unsure
A buyer is uncertain about which size
AI Asks Questions
It gathers measurements and past fit preferences
Size Recommended
Best size suggested with a confidence rating
Fewer Returns
More conversions and lower return rates together
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